The company was founded with the sole purpose of bridging the gap between the beauty of Indian craftsmanship and the western world . We started with a fairly small stock of 1000 designs all of which spoke for themselves the tales of excellence of handcraft of India.
After the initial years of struggle to have a stand in the already crowded jewelry field was difficult. One can only stand out in a over crowded field is possible by two ways .

1. Either stand out with a very unique factor that no one has ,

2. Be the leader of that field. We chose to be the both.

We started with introducing the best in class jewelry with the perfection of original diamond jewelry in the market. And in just 2 years we were competing with the biggest names in jewelry wholesale market and in another 3 years we were counted in the top 5 companies that had the largest shares in the worldwide jewelry market.